Franchise

Case Solution for Rosa’s Palas Franchise

Complete Case details are given below :

Case Name :      Rosa’s Palas Franchise
Authors :           Elizabeth M.A. Grasby, Richard H. Mimick
Source :             Ivey Publishing
Case ID :            981K15
Discipline :        Entrepreneurship
Case Length :    04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
An entrepreneur was investigating the feasibility of opening an Italian fast food franchise called Rosa’s Palas. He spoke to the franchisor concerning a few franchise break-even points, and his return on investment for his restaurant. With this information, the entrepreneur felt he could decide whether he would invest in the franchise.
 
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Case Solution for Cartridge World: The Master Franchise Opportunity

Complete Case details are given below :

Case Name :      Cartridge World: The Master Franchise Opportunity
Authors :           Stewart Thornhill, Ken Mark, Jordan Mitchell
Source :             Ivey Publishing
Case ID :            905M71
Discipline :        Entrepreneurship
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
An entrepreneur has received additional information on the Cartridge World franchising concept–a store focused on the refilling of printer cartridges. The idea for Cartridge World began in Australia in 1988 and has grown to almost 200 locations in Australia, New Zealand, and the United Kingdom. The entrepreneur must look at the market opportunity in Canada and decide whether he should apply for the country’s master franchise, a single franchise, or abandon the concept altogether. Evaluates a franchise concept based on market opportunity and the franchise contract.
 
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Case Solution for Chen Beibei Chooses a Franchise

Complete Case details are given below :
Case Name :      Chen Beibei Chooses a Franchise
Authors :           John S. Haywood-Farmer, Grace (ChunXia) Geng
Source :             Ivey Publishing
Case ID :            905D13
Discipline :        Operations Management
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
An entrepreneur is looking at opening a coffee shop franchise. She has investigated a number of options and has narrowed the selection down to two. She wants to have the coffee shop up and running in six months and must make a decision on which franchise is the best choice. This case deals with service management and looks at franchising as a growth option.
 
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Case Solution for Nashville Predators: Marketing Strategy for an NHL Franchise

Complete Case details are given below :
Case Name :      Nashville Predators: Marketing Strategy for an NHL Franchise
Authors :           June Cotte, Jamie Duncan
Source :             Ivey Publishing
Case ID :            909A06
Discipline :        Marketing
Case Length :    30 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In summer 2008, the Nashville Predators’ management team was considering the strategy behind marketing the team. They thought it prudent to investigate the feasibility of opportunities in other hockey markets throughout North America, should a new owner want to move the team. Management had to consider both financial returns and on-ice success. They needed to create a comprehensive strategy, starting from a recommended location, and moving through specific recommendations on promotions, pricing and customer focus. To help create their strategy, the management team performed the following: developed a comprehensive tactical marketing plan, including income projections; identified the marketing challenges of operating in very different markets; recognized that the choice of a city location largely constrained the remaining decisions and tactics. Using this information, the management team could now identify their next steps, and what future plans should include.
 
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