Chen

Case Solution for Organizational Transformation in a Taiwanese Company

Complete Case details are given below :

Case Name :      Organizational Transformation in a Taiwanese Company
Authors :           Anne Marie Francesco, Chang-I Bonnie Chen
Source :             Ivey Publishing
Case ID :            99C035
Discipline :        Human Resource Management
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A senior human resources manager at the YUAN Group, a medium-size, multi-industry company, is reflecting on her first year on the job. She had implemented many new human resources systems, involving salary surveys, performance evaluations, bonus sharing and benefits, but these changes were not always received enthusiastically by the top management team and other employees. This case illustrates the effects of trying to implement large numbers of human resources system changes rapidly in a traditional organization.
 
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Case Solution for Chen Beibei Chooses a Franchise

Complete Case details are given below :
Case Name :      Chen Beibei Chooses a Franchise
Authors :           John S. Haywood-Farmer, Grace (ChunXia) Geng
Source :             Ivey Publishing
Case ID :            905D13
Discipline :        Operations Management
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
An entrepreneur is looking at opening a coffee shop franchise. She has investigated a number of options and has narrowed the selection down to two. She wants to have the coffee shop up and running in six months and must make a decision on which franchise is the best choice. This case deals with service management and looks at franchising as a growth option.
 
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Case Solution for Lake Erie Paper

Complete Case details are given below :
Case Name :      Lake Erie Paper
Authors :           Peter C. Bell, Jing Chen
Source :             Ivey Publishing
Case ID :            907E02
Discipline :        Operations Management
Case Length :    03 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The production manager at Lake Erie Paper (LEP) was considering installing a moisture meter to test the water content of the wood chips used to make corrugated paper. Use of a moisture meter would speed up the testing process and could reduce costs and/or improve paper quality, but the manager wanted to be sure that the meter provided a consistent and reliable measure of the water content of the arriving woodchips.
 
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Case Solution for C&D Hotel, Xiamen

Complete Case details are given below :
Case Name :      C&D Hotel, Xiamen
Authors :           Chong Wu, Hubert Pun, Gregory S. Zaric, Deyuan Chen
Source :             Ivey Publishing
Case ID :            W15009
Discipline :        Operations Management
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The C&D Hotel, the first five-star deluxe hotel in Xiamen, a coastal city in China, needs to improve its service delivery process. In particular, the hotel’s customer service manager needs to present her plans for handling some recent customer complaints and decide how to compensate hotel guests for errors that have occurred during service delivery.
 
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Case Solution for Synnex International: Transforming Distribution of High-Tech Products

Complete Case details are given below :
Case Name :      Synnex International: Transforming Distribution of High-Tech Products
Authors :           Shih-Fen Chen, Lien-Ti Bei
Source :             Ivey Publishing
Case ID :            908A19
Discipline :        General Management
Case Length :    22 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case describes how Synnex Technology International Corporation (Synnex) in Taiwan transformed itself from a local distributor of electronic components into a global logistic conglomerate of communication and information products between 1985 and 2007. The case analyzes the channel structure of electronic product distribution and explains how Synnex introduced innovative practices to transform its operation. The case is designed for MBA students to grasp some fundamental issues related to distribution channel design and supply chain management in a marketing or logistic management course.
 
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Case Solution for Sanlu Group and the Tainted Milk Crisis

Complete Case details are given below :
Case Name :      Sanlu Group and the Tainted Milk Crisis
Authors :           Shih-Fen Chen, Francis Sun
Source :             Ivey Publishing
Case ID :            909M77
Discipline :        General Management
Case Length :    27 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In late summer of 2008, a tainted milk scandal unfolded in China and shocked the world. Lethally high levels of melamine were detected in infant formula being sold on the market. Sanlu Group Inc. (Sanlu), the core firm in the scandal, had manufactured a product containing melamine that was 5,125 times higher than the European Union (EU) safety units. The scandal swept through the Chinese dairy industry and all over the world where Chinese dairy products were recalled and banned. By December 2008, the official records indicated over 290,000 infants were sickened, 51,900 were hospitalized, and 11 deaths were suspected and three confirmed. Two managers of Sanlu’s raw milk suppliers were sentenced to death and four of Sanlu’s executive team (including the chief executive officer and chairwoman) were sentenced to varying jail terms. By analyzing the lead-up and background to the scandal, the global reactions to the crisis, the Chinese political climate and the resulting social and cultural transformations, can it be determined what could – and should – be done to prevent similar incidents of food and product safety issues in the future?
 
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Case Solution for NTT DoCoMo – Joint Venture with Tata in Indian Mobile Telecom

Complete Case details are given below :
Case Name :      NTT DoCoMo – Joint Venture with Tata in Indian Mobile Telecom
Authors :           Shih-Fen Chen, Ramasastry Chandrasekhar
Source :             Ivey Publishing
Case ID :            W10004
Discipline :        General Management
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In November 2008, NTT DoCoMo, the largest mobile telecom company in Japan, entered into a joint venture (JV) with Tata Tele Services Ltd (TTSL), the fifth largest mobile telecom company in India. The two partners had come together because both had recognized that they could put complementary capabilities into play. NTT DoCoMo could build on TTSL’s knowledge of the local market and ownership of telecom licence (given by the federal government only to domestic firms). TTSL could gain access to NTT DoCoMo’s core competence in 3G technology, which was soon being rolled out in India through spectrum auction. As part of signing the deal, the two partners had to deal with issues other than business synergies – like the percentage of equity holding of each partner in the JV, the price at which NTT DoCoMo would buy its stake to be offloaded by TTSL and the provision for veto rights that could make up for a minority holding. The case study helps students understand the dynamics of the formation of an international JV. It also highlights the unique advantages of a JV over other forms of international collaboration, such as technology licensing and agency distribution.
 
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Case Solution for HTC Corporation: A Smartphone Pioneer From Taiwan

Complete Case details are given below :
Case Name :      HTC Corporation: A Smartphone Pioneer From Taiwan
Authors :           Lien-Ti Bei, Shih-Fen Chen
Source :             Ivey Publishing
Case ID :            W11227
Discipline :        General Management
Case Length :    22 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case describes how HTC, a pioneer of mobile computing from Taiwan, evolved from a local subcontractor of PDA (personal data assistant) to a global contender of smartphone. It analyzes the successful transition of the company from an anonymous supplier of Western clients (such as HP and Palm) to a brand marketer that is considered a major threat to Apple Computer (from its founding in 1997 to 2010). The key issue in this case is the introduction of the HTC brand carried by products delivered to network operators worldwide, such as AT&T, British Telecom, NTT DoCoMo, Rogers, Verizon, Vodafone, and so on. Unlike most subcontractors in the East that encountered strong resistance or even harsh retaliation from their current clients, HTC had the blessings of many Western buyers in the introduction of its own brand name. This case identifies the structural issues between a subcontractor and a client that can potentially dictate the branding status of the final product sold to end-users, namely, when a subcontractor should remain anonymous to end-users and when it should appeal to end-users by branding its own product.
 
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Case Solution for I-Star: Expanding in North America

Complete Case details are given below :
Case Name :      I-Star: Expanding in North America
Authors :           William Wei, Yang Xiaohua, Roger Chen, Kimberley Howard, Stanley Kwong
Source :             Ivey Publishing
Case ID :            W12132
Discipline :        General Management
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The president of I-Star America, Inc. and vice-president of I-Star Corporation reflected on the success of I-Star in the Chinese and Japanese IT markets and the challenges of increasing market share in North America, one of the largest markets in the world. I-Star was expected to grow about 30 per cent in the next few years, and the president considered whether the strategy used in Japan could be applied to North America. Many Chinese firms that experienced success in China were less successful in international (western) markets for a host of reasons, including failure to adapt business processes and products to the new market and the perception that Chinese goods and services might be of lower quality. The president believed that I-Star’s past and future success relied on the company’s ability to innovate in creating value for its customers. He believed that with the right strategy I-Star could generate revenues of US$50-100 million and build up a cadre of more than 200 employees in the software and services division in North America. How could I-Star increase its brand awareness and presence in North America to best achieve these goals?
 
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Case Solution for The Unfinished Dream of NBA China

Complete Case details are given below :
Case Name :      The Unfinished Dream of NBA China
Authors :           Xianghang Guo, Yin Chen
Source :             Ivey Publishing
Case ID :            W14018
Discipline :        General Management
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The National Basketball Association (NBA) is one of the most successful sports leagues in the world. Under the leadership of David Stern, the NBA has undergone unprecedented globalization. An NBA game in 2007 between the Rockets and Bucks – featuring the meeting of two Chinese players – drew an estimated 250 million television viewers in China. In 2008, a local, independent company, NBA China, was created and majority-controlled by the NBA, taking the NBA’s business in China to the next level. Up until now, China has been the NBA’s number one market outside the United States by a large margin. However, nothing comes easily. Social networking services have developed quickly, redefining how fans watch games and interact with each other; the traditional merchandise strategy based on franchised stores is being challenged by booming online businesses; the annual NBA China Games are no longer able to satiate Chinese fans’ growing appetite for games; relations with the government-affiliated Chinese Basketball Association are tense; and no Chinese have played in the NBA since Yao Ming’s retirement. Facing all these challenges in a nation with an entirely foreign system and culture, what should the new CEO of NBA China do?
 
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