Citibank

Case Solution for Citibank Card Product Group

Complete Case details are given below :

Case Name :      Citibank Card Product Group
Authors :           Mark Eaker, Andrew C. Boynton
Source :             Darden School of Business
Case ID :           UV0944
Discipline :        Finance
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Jim Bailey, CEO of Citibank’s Credit Card Products group, must decide where to take his organization, which is confronted by significant market change, including AT&T entry into the credit card industry. The case starts off with Bailey assessing the merits of one proposal provided by his top managers that counterattacks the AT&T entry. The remainder of the case introduces a broad range of industry issues facing Bailey and discusses the competencies (many of which are information technology based) of the credit card group. The case is designed to teach how an organization can assess different strategic options when confronted with rapid market change by applying a potent array of core competencies designed with both flexibility and efficiency in mind.
 
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Case Solution for Citibank, N.A., in China

Complete Case details are given below :

Case Name :      Citibank, N.A., in China
Authors :           David W. Conklin, Larry Li, Adrienne I. Young
Source :             Ivey Publishing
Case ID :            97G016
Discipline :        Business & Government Relations
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Citibank was the first U.S. bank to establish operations in China when it opened a branch in Shanghai in 1902. From the early 1940s until 1984, Citibank was absent from China, but since 1984 it had gradually reestablished an active presence. In 1997, Citibank had reached a crossroads. It had to decide how best to participate in the rapid growth of the Chinese economy and the huge inflow of foreign direct investment. Citibank had many competitive advantages on the basis of which it had established a unique strategy that excluded joint ventures. In 1997, a wide variety of new potential services included credit cards, RMB (Chinese currency) banking, and various fee-based services. Government regulations still severely restricted the types of loans foreign banks could make, but it was expected that these regulations might soon be liberalized. How should Citibank, N.A. in China best position itself for the future?
 
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Case Solution for Citibank Argentina
Complete Case details are given below :
Case Name :      Citibank Argentina
Authors :           Bodo B. Schlegelmilch, Kussai El-Chichakli
Source :             Ivey Publishing
Case ID :            99A031
Discipline :        Strategy
Case Length :    29 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Citibank Argentina faces a number of questions about how to develop its future strategy in its credit card business. Citibank is the most successful foreign bank in Argentina and is number one in the country’s credit card business. To defend its position as leader, Citibank has to maintain its role as driver of the business, given that aggressive competition from American Express and others can be expected. However, intensifying competition involves increasing pressure on margins and the need to tap new (and less secure) market segments to achieve the growth target.
 
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