Complete Case details are given below :
Case Name : Broad Air Conditioning and Environmental Protection
Authors : Paul W. Beamish, Zhi Yi He, Meng Sun
Source : Ivey Publishing
Case ID : 904M34
Discipline : General Management
Case Length : 12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Broad Air Conditioning, a Chinese company with a proactive environmental attitude, suffers from deteriorating financial results. The company founder and CEO must decide whether to start producing electricity-powered air conditioners to improve its financial results easily or stick to its ideal and only manufacture machines powered by heat. Focuses on corporate social responsibility by discussing the relationship between company benefits and environmental protection–especially in developing countries.
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