Crossan

Case Solution for Starbucks
Complete Case details are given below :
Case Name :      Starbucks
Authors :           Mary M. Crossan, Ariff Kachra
Source :             Ivey Publishing
Case ID :            98M006
Discipline :        Marketing
Case Length :    28 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Starbucks is faced with the issue of how it should leverage its core competencies against various opportunities for growth, including introducing its coffee in McDonalds, pursuing further expansion of its retail operations, and leveraging the brand into other product areas. The case is written so that students need to first identify where Starbucks’ competencies lie along the value chain, and then assess how well those competencies can be leveraged across the various alternatives. Also provides an opportunity for students to assess what is driving growth in this company. Starbucks has a tremendous appetite for cash since all its stores are corporate, and investors are betting that it will be able to continue its phenomenal growth so it needs to walk a fine line between leveraging its brand to achieve growth and not eroding it in the process.
 
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Case Solution for Loewen Group
Complete Case details are given below :
Case Name :      Loewen Group
Authors :           Mary M. Crossan, Ariff Kachra
Source :             Ivey Publishing
Case ID :            98M008
Discipline :        Finance
Case Length :    28 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Service Corp. International, the world’s largest funeral consolidator, has just made a formal takeover bid for The Loewen Group, its key competitor. The offer is approximately 50% above the price at which The Loewen Group stock traded 30 days ago. Should The Loewen Group fight the takeover, or should it accept it? This case helps students understand how to evaluate a company’s strategy relative to its external environment and internal capabilities.
 
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Case Solution for Akbank: Credit Card Division
Complete Case details are given below :
Case Name :      Akbank: Credit Card Division
Authors :           Mary M. Crossan, Marina Apaydin
Source :             Ivey Publishing
Case ID :            909M02
Discipline :        Finance
Case Length :    29 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Turkish financial sector has been developing rapidly and often unpredictably, offering an ideal backdrop to carry out an industry analysis in the dynamic environment of an emerging market. Akbank, one of the leading private Turkish banks, has been successful in taking advantage of the new opportunities that appeared in the credit card sector as a result of post-crisis restructuring of the financial services industry in the early 2000s. Launched in late 2001, Akbank’s Axess credit card quickly gained a significant market share of 15 per cent and was popular with both customers and merchants. At the same time, the attractive margins in this sector have sparked many local and foreign competitor entries. Setting a sustainable strategy for the next few years is complicated by the change in the political, macro-economic and competitive environment. The new government leading the country since 2002 has improved overall stability in Turkey, which created both opportunities and threats for Akbank’s business. The opportunities included an improved banking system and increasing customer disposable income, while the market for credit cards was not yet saturated. However, threats may come from unpredictable actions that banking authorities could implement and increasing competition from both local and international players. The dynamic nature of the banking industry in an emerging market provides a comprehensive case to anchor a discussion about developing flexible strategy in a changing environment. The purpose of the Akbank case is to help students develop environmental analysis skills. It is designed to be used in a strategy course at an undergraduate or graduate level. Additionally, it may be used in a marketing course to illustrate issues related to loyalty programs or in an international business course to illustrate the impact of environmental uncertainty on managerial decision-making.
 
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