Case Name :      Elite Personal Training

Authors :           Elizabeth M.A. Grasby, Nina Gupta

Source :             Ivey Publishing

Case ID :            907N05

Discipline :        Entrepreneurship

Case Length :    11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Analysis the marketing, operating and financial aspects of a personal fitness training centre to be located in London, Ontario, to determine an appropriate pricing and promotion strategy and the resulting projected financial success of the venture. Need to develop cash budgets based on their assessment of the information provided. The analysis points to the financial uncertainty for a start-up company without hands-on experience from past years of operation.