Enter

Case Solution for Kaps Ice Cream: Should It Enter the Premium Segment?

Case Solution & Analysis for Kaps Ice Cream: Should It Enter the Premium Segment? by T. Sai Vijay, Sanjeev Prashar, Vinita Sahay.

Complete Case details are given below :

Case Name :      Kaps Ice Cream: Should It Enter the Premium Segment?
Authors :           T. Sai Vijay, Sanjeev Prashar, Vinita Sahay
Source :              Ivey Publishing
Case ID :           9B16A041 / W16559
Discipline :        Marketing
Case Length :    14 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
On November 1, 2015, the four founders of Kaps Foods India Private Limited (Kaps) invited external business consultants to a business strategy meeting. The ice cream industry was moving toward the premium segment of the market, and Kaps was eager to move out of its stagnant phase. However, two of the four founders were skeptical about the acceptance of the Kaps brand in the higher-end market. They believed that the market would always consider Kaps a local brand, which was not ideal for moving into the premium market. Also, taking on the bigger players at the higher end of the ice cream segment would be a daunting task for the company. The four partners had a number of issues and options to ponder and discuss with consultants. Becoming a pioneer in the ice cream industry in the central Indian state of Chhattisgarh was a proud achievement for the team, but what new marketing considerations would be involved in entering the premium market?
 
Click Here to place your order
 
OR
Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.
 
Cordially,
Case Solutions Hub Team

Case Solution for Talisman Energy Inc.: The Decision to Enter Iraq

Complete Case details are given below :

Case Name :      Talisman Energy Inc.: The Decision to Enter Iraq
Authors :           Pratima Bansal, Natalie Slawinski
Source :             Ivey Publishing
Case ID :            909M35
Discipline :        Business & Government Relations
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In June 2008, the chief executive officer of Talisman Energy Inc. (Talisman) and his senior executive team met with the company’s board of directors. The purpose of this meeting was to debate Talisman’s proposed entry into the oil-rich Kurdistan region of Iraq. This move was potentially very lucrative for Talisman but was fraught with risks. These risks were exacerbated by Talisman’s previous foray into Sudan; during that expansion Talisman had been accused of complicity in human-rights abuses, stemming from industry-accepted royalties and fees it had paid to the government. This payment of fees was held as an example by public interest groups to allege that Talisman was indirectly funding the Sudanese civil war. Talisman’s reputation had suffered to the point where the ire of investors and U.S. and Canadian governments was sufficient for Talisman to exit Sudan in 2003. There were many questions about the proposed move to Iraq, including the political situation, the views of the U.S. and Canadian government, and especially the US$220 million fee payable to the Kurdistan Regional Government. Should Talisman enter Iraq, and if so, could they avoid experiencing the same outcome as Sudan?
 
Click Here to place your order
 
OR
Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.
 
Cordially,
Case Solutions Hub