Estonia’s

Case Solution for Estonia’s Regio: Helping People “Find” Things
Complete Case details are given below :
Case Name :      Estonia’s Regio: Helping People “Find” Things
Authors :           Jean-Louis Schaan, Jordan Mitchell
Source :             Ivey Publishing
Case ID :            908M51
Discipline :        General Management
Case Length :    23 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
As of mid-2008, Regio’s sole shareholder, chairman and president is leading his team through a strategy refreshing process. Regio, an Estonian company established in 1989 as a map-maker, is now involved in four principal business activities: location-based services for mobile phones, geographical information systems (GIS) software development, the creation of geospatial data and the production of maps. The company’s current revenues are about €5 million and the president is wondering what he can do to propel the company to new heights of €40 to €50 million in revenues by 2015.
 
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Case Solution for Product Portfolio Planning at Estonia’s Saku Brewery
Complete Case details are given below :
Case Name :      Product Portfolio Planning at Estonia’s Saku Brewery
Authors :           Michael R. Pearce, Jordan Mitchell
Source :             Ivey Publishing
Case ID :            905A28
Discipline :        Marketing
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The CEO and the marketing director of Saku Olletehase AS of Estonia must decide on the company’s product portfolio plan. Saku enjoyed market leadership in Estonia with its brand Saku Originaal; however, the strength in market share has weakened in recent years due to increasing competition and greater marketing acumen from other domestic producers. Although domestic beer sales have fallen, the company has experienced increases in other product lines, such as alcoholic long drinks, cider, and nonalcoholic beverages, which complement its existing agreement to sell Pepsi and 7Up. For the last three years, the company has had the exclusive right to resell three well-known international beer brands (Guinness, Kilkenny, and Carlsberg) in Estonia. With so many options and finite marketing resources, the company needs to decide where to focus its effort.
 
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