Case Name :      Exploring New Business Opportunities at LoJack

Authors :           Donna Kelley

Source:              Babson College

Case ID:             BAB691

Discipline :        Finance

Case Length :    15 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

LoJack is a corporation founded in 1978, which was the global leader in the development and delivery of a system that tracked and recovered stolen vehicles headed for chop shops. Despite their leadership position, company management was well aware of the risk they faced by being so closely aligned with the volatile US auto industry. In the early 2000s, the company undertook a venturing strategy that had produced four new business units. The case addresses the details about the product and its competition. It also outlines the new opportunities that were available to LoJack in the form of untapped markets and geographic expansion.