Fit

Case Solution for NEWAD: Is Nightlife Magazine in Montreal a Good Fit?

Complete Case details are given below :
Case Name :      NEWAD: Is Nightlife Magazine in Montreal a Good Fit?
Authors :           Stewart Thornhill, Ken Mark, Jordan Mitchell
Source :             Ivey Publishing
Case ID :            906M86
Discipline :        General Management
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The co-founder of NEWAD, a media company, is considering acquiring Montreal’s NIGHTLIFE Magazine. The magazine is distributed free once per month at trendy restaurants, bars, clubs and cutting-edge fashion stores. The co-founder is interested in expanding the business but is unsure if buying an urban magazine would be a good addition to the company’s advertising offerings. This acquisition would require NEWAD to assume debt and the operating losses of the magazine.
 
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Case Solution for Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)

Complete Case details are given below :
Case Name :      Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)
Authors :           John A. Quelch, Patricia Girardi
Source :             HBS Brief Cases
Case ID :            4217
Discipline :        Marketing
Case Length :    08 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a licensing agreement with Guardian, a manufacturer of insect repellent that has developed superior repellent technology for clothing. Unlike Classic Knitwear, Guardian is a well-known and well-respected brand in its target market of outdoor enthusiasts, and Classic Knitwear wants to take advantage of this by selling the new clothing line under the Guardian brand. The partnership presents many new opportunities for Classic Knitwear along with many risks. The CEO wants a quick decision in time for the company’s upcoming investor call. The case explores challenges in product development, brand management, and consumer marketing.
 
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