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Case Solution for Unity Bank: Realizing Value From an M&A Integration

Complete Case details are given below :

Case Name :      Unity Bank: Realizing Value From an M&A Integration
Authors :           Nicole R.D. Haggerty, John Fong
Source :             Ivey Publishing
Case ID :            908E09
Discipline :        Information Technology
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A member of the integration leadership team must help plan and execute the integration of Delta’s information technology (IT) operations into those of Unity. He has been given a time limit of three years and has been charged with removing $60 million of expenses during the process. Half of the savings will come from reducing the number of staff whose roles have been duplicated as a result of the merger. The remaining savings will be achieved through the reduction of associated assets such as hardware, software and property. Irving has many hurdles to overcome, including motivating soon-to-be-made-redundant staff, finding and keeping Delta’s star performers, designing the new organizational structure for the technology group, choosing the target IT platform and performing the infrastructure consolidation. This case takes a student through the important decisions in integration projects in order to ensure success in a merger or acquisition, bringing awareness to the execution aspects of these transactions.
 
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Case Solution for Jewellworld.com–Online Jewelry Shopping in China

Complete Case details are given below :
Case Name :      Jewellworld.com–Online Jewelry Shopping in China
Authors :           Shigefumi Makino, Anthony Fong
Source :             Ivey Publishing
Case ID :            905A09
Discipline :        Marketing
Case Length :    22 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The marketing manager of Jewellworld.com was faced with the problem of a saturated Hong Kong market, and has to consider ways in which to expand the business. In a meeting with the marketing director, who was responsible for the development of the Hong Kong and Chinese jewelry markets, one of the main topics was the expansion of the online shopping strategy into the B2C area in China; however, the staff of the marketing department held different views. The immediate question was whether Jewellworld.com should move into the B2C area at full speed or wait and see how other competitors fared in the China online market. The other issue was the segmentation that Jewellworld should employ if they decide to enter the B2C market in China. A competitor had established retail stores across China. The question was whether Jewellworld should aim to cover all market segments and product lines, or target young people who tend to use the Internet more frequently.
 
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