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Case Solution for Pequignet: The Face of the Renaissance of French Haute Horlogerie

Complete Case details are given below :

Case Name :      Pequignet: The Face of the Renaissance of French Haute Horlogerie
Authors :           Ken Kwong-Kay Wong
Source :             Ivey Publishing
Case ID :           W15172
Discipline :        Marketing
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
For French watchmaker Pequignet, its return to the annual luxury watch and jewelry show, Baselworld, signaled a new page in the company’s 40-year history. As the only “haute horlogerie” manufacturer in France since the quartz crisis in the 1970s, Pequignet had caught the attention of both the media and the watch collector community, despite going through receivership and a change of ownership. In addition to showcasing its Calibre Royal collection, Pequignet presented a new line of entry-level watches. Should the company invest further in its manufacturing processes to make high-end mechanical watches, as it had in the past? Or should it focus on producing more affordable, accessible products, as with its most recent collection? As an independent atelier, Pequignet had to address these questions in order to succeed in the highly competitive global watch market.
 
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Case Solution for Meridco Magnesium: The French Perspective
Complete Case details are given below :
Case Name :      Meridco Magnesium: The French Perspective
Authors :           Pratima Bansal, Ken Cole
Source :             Ivey Publishing
Case ID :            901M07
Discipline :        Operations Management
Case Length :    04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Supplements the Meridco Magnesium: International Technology Transfer case.
 
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Case Solution for OWNI: Disrupting the French Media Landscape
Complete Case details are given below :
Case Name :      OWNI: Disrupting the French Media Landscape
Authors :           Jean-Philippe Vergne, Ken Mark
Source :             Ivey Publishing
Case ID :            W1345
Discipline :        General Management
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
OWNI was founded in April 2009 as a copyright-free online news and image distribution firm. As part of a web agency that developed web content and graphics for French companies, it insisted that all content produced could be made freely available to others under the Creative Commons licence. OWNI delivered hard-hitting news, sourced in the beginning mostly from bloggers and later supplemented by a team of investigative journalists. Set up to challenge the dominance of traditional French media, OWNI sought to carve out a niche for itself as a provider of richly illustrated, insightful news articles that were available to the public at no cost. Yet, despite its aspirations, the recognition it had received in the form of industry awards and the commitment of its employees, the firm filed for bankruptcy by the end of 2012. A former journalist at OWNI considers its impact on French media, what it represented, what changes – if any – it sparked and what it could have accomplished had it achieved what it set out to do. What were the challenges of growing and maintaining a unique business model in the face of competition and dwindling resources that OWNI’s management failed to meet?
 
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