Media

Case Solution for Bluntly Media: A Private Company Valuation

Complete Case details are given below :

Case Name : Bluntly Media: A Private Company Valuation

Authors : Colette Southam; Annabel Yee

Source : Ivey Publishing

Case ID : W14730

Discipline : Finance

Case Length : 15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In August 2013, an intern at Slatestone Group, an Arizona-based boutique investment bank, was working on a targeted sell-side deal. Paterson Publishing, a Fortune 200 company, had expressed interest in acquiring Slatestone’s client Bluntly Media Holdings, a private direct marketing agency. The intern was assigned to help prepare the deal marketing material and assist with the valuation assessment of Bluntly Media. He needed to use a variety of valuation methods and propose a strategy that could assist Bluntly Media in attaining a higher price.

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Case Solution for Hooplah Media Group: Managing Independent Contractors

Complete Case details are given below :

Case Name : Hooplah Media Group: Managing Independent Contractors

Authors : John S. Haywood-Farmer, Jeff Greenspoon

Source : Ivey Publishing

Case ID : 907C30

Discipline : Human Resource Management

Case Length : 08 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The majority partner in the Hooplah Media Group (Hooplah) of Toronto, Ontario, was trying to decide what to do about one of Hooplah’s website design contractors (contractor). The contractor had taken on a project directly with a key contact at JewelWorks Inc., one of Hooplah’s largest clients, without going through Hooplah. As an independent contractor, he offered to design a website for JewelWorks Inc. for a lower price than Hooplah’s rate. Apparently, the project was not going smoothly, and there was significant tension between the contractor and the contact at JewelWorks Inc. The majority partner at Hooplah was unsure how he should react to the contractors’ involvement with JewelWorks Inc. and whether he should assist in the completion of the website.

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Case Solution for Stockgroup Interactive Media

Complete Case details are given below :

Case Name : Stockgroup Interactive Media

Authors : Sid L. Huff, Rob Attwell

Source : Ivey Publishing

Case ID : 99E025

Discipline : Entrepreneurship

Case Length : 23 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Stock Research Group (SRG) is an information broker. SRG’s primary business is serving as a collection point for information useful to investors seeking to invest in small-cap mining companies. SRG, in effect, pulls potential investors to its site, then channels them to the specific sites of companies in which the investors may have an investment interest. SRG’s revenue comes from the mining companies, who generally pay on an impression basis (for “eyeballs” delivered to their web pages). The resource companies are willing to pay for this, since on their own they are much less likely to attract much investor traffic. SRG is also in the business of developing web pages for these small-cap resource firms, since generally the companies do not have in-house expertise to create and maintain their web presence. SRG thus represents a new kind of business–the specialized infomediary, or information broker. SRG is doing quite well financially, something that cannot be said of many web-based companies. SRG’s main challenges involve managing growth, deciding on appropriate future directions, and determining how best to lever the “virtual community” they have created.

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Case Solution for Statements Media

Complete Case details are given below :

Case Name : Statements Media

Authors : Elizabeth M.A. Grasby, Andrew Smith

Source : Ivey Publishing

Case ID : 907B02

Discipline : Entrepreneurship

Case Length : 08 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Two young entrepreneurs are considering forming a business that provides new and innovative forms of advertising. Students are required to evaluate the venture, including whether the available financing is sufficient or if additional financing will be needed. Students are required to perform both a qualitative and quantitative analysis of the proposed business. Qualitatively, students must evaluate the partners’ relevant capabilities as well as the business concept itself for potential success. Quantitatively, students must prepare a projected cash budget and projected financial statements for the first year of operations to gain a better understanding of the operation’s cash needs and potential for financial success. This quantitative analysis will also provide students with answers to the partners’ ability to make withdrawals from the business, the need for financing and the level of additional financing required, if any.

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Case Solution for dpms. – The Price of Earned Media

Complete Case details are given below :

Case Name : dpms. – The Price of Earned Media

Authors : Julia Cutt, Mary Weil

Source : Ivey Publishing

Case ID : W14386

Discipline : Entrepreneurship

Case Length : 05 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In April 2014, the co-founder of lifestyle brand dpms., situated in London, Ontario, has a dilemma. Started as an opportunity to showcase her partner’s graphic designs, dpms. first produced silk-screened t-shirts, then branched into jewelry and other locally produced products as the company succeeded. They maintain a booth at a weekly farmers’ and artisans’ market and travel to other festivals around the province but rely mainly on word-of-mouth promotion and their social media presence to advertise their wares. She was excited about an article that was to appear in a local newspaper, but when the article was published, it contained several inaccuracies. She is deciding how she should handle the situation and how the options to confront or not confront the reporter will reflect on her fledgling company.

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Case Solution for Banking on Social Media (A)

Complete Case details are given below :

Case Name : Banking on Social Media (A)

Authors : Luisa Mazinter, Nicola Kleyn, Michael Goldman, Jennifer Lindsey-Renton

Source : Ivey Publishing

Case ID : W14684

Discipline : Marketing

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

First National Bank (FNB), one of South Africa’s “Big Four” banks, has, under the stewardship of its CEO, invested in a strategy of innovation to grow its market presence in South Africa, other emerging-market African countries and India. In line with its strategy to lead digital banking in South Africa, FNB has invested in building a social media strategy to enable the brand to strengthen its relationships with customers, through building customer knowledge and stickiness and humanizing its brand.<br><br>In 2012, FNB’s head of digital marketing and media sees a tweet from Standard Bank stating that it has instructed its attorneys to lodge a complaint against what it alleges to be FNB’s misleading advertising. She wonders whether Standard Bank’s use of Twitter to communicate this competitive action is related to FNB’s extensive and well-publicized use of the micro-blogging service. She knows that the debate on Twitter will be a significant indicator of whether her social media strategy has been successful. How can FNB continue to differentiate itself and alleviate the pressure on non-interest revenues?

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Case Solution for Kohlberg Associates: Media Crisis

Complete Case details are given below :

Case Name : Kohlberg Associates: Media Crisis

Authors : Michael Sider, Ken Mark

Source : Ivey Publishing

Case ID : 906M31

Discipline : General Management

Case Length : 08 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A senior partner in a healthcare consulting firm has to decide what to do in the face of accusations from the chief executive officer of a major healthcare firm. The CEO, reading a prepared statement at a press conference, has accused the senior partner at Kohlberg Associates of a serious, unreported conflict of interest. The senior partner has to consider several issues, including if he should respond, how to respond, who to contact first, and most importantly, what he should say. Adding to his problem is the fact that he is in a state of shock and may not be in an optimum mental state.

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Case Solution for Professional Media Inc.

Complete Case details are given below :

Case Name : Professional Media Inc.

Authors : Peter C. Bell

Source : Ivey Publishing

Case ID : W13038

Discipline : General Management

Case Length : 04 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A media planner at a specialized media buying firm was in the process of planning the spring 2012 television campaign for a customer with a recognizable brand name. The campaign budget of $7 million was to be spent on seven weeks of advertising during the first 20 weeks of the year. Each week of advertising involved a carefully selected series of advertisements on network and local television, and each week of advertising cost $1 million. Which seven of the 20 weeks should the planner choose? Is the $7 million budget the correct amount?

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