Case Name :      Google Inc.: Launching Gmail

Authors :           Darren Meister, Ken Mark

Source :             Ivey Publishing

Case ID :            904E19

Discipline :        Operations Management

Case Length :    09 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Google, a very popular Internet search engine firm, has just announced the launch of Gmail, a free, Web-based e-mail service that allows users up to one gigabyte of storage capacity, more than 100 times that offered by other free services from competitors. In return for free e-mail, Gmail would scan its users’ e-mail with the goal of delivering targeted ads. Immediately, privacy groups denounced Google’s plans.