Launching

Case Solution f0r Eco7: Launching a New Motor Oil

Case Solution & Analysis for Eco7: Launching a New Motor Oil by John A. Quelch, Sunru Yong.

Complete Case details are given below :

Case Name :      Eco7: Launching a New Motor Oil
Authors :           John A. Quelch, Sunru Yong
Source :             HBS Brief Cases
Case ID :           916507
Discipline :        Marketing
Case Length :    11 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company’s performance has been mediocre, shareholder pressure is increasing, and expectations are high for Eco7. However, Jonnerson faces significant challenges in ensuring a successful launch. The market for passenger car motor oil (PCMO) is mature and consumers are price-sensitive. Furthermore, the independent oil change outlets that are Avellin’s core customers have declined relative to other channels. Jonnerson must design the best pricing strategy to ensure a successful launch. The Eco7 case asks students to examine consumer behavior and channel conflict and factor them into a product launch. The launch comes at a time when the company may need to adapt to changes in a market that is increasingly commoditized and in which the relative importance of different distribution channels is changing. Students are asked to make recommendations on pricing and distribution and to consider which trade-offs the company should make.
 
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Case Solution for Purolator Inc.: Launching Innovation

Complete Case details are given below :

Case Name :      Purolator Inc.: Launching Innovation
Authors :           Jean-Louis Schaan, Ramasastry Chandrasekhar
Source :             Ivey Publishing
Case ID :            W15072
Discipline :        General Management
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The newly appointed innovation manager at Purolator, a market leader in the parcel delivery industry in Canada, is under pressure to deliver quick wins. The manager faces three dilemmas in his role, which is the first-of-its-kind in the company. How should he bring innovation to the attention of Purolator employees, particularly the senior managers? How should he develop the roadmap and set an agenda for unveiling innovation at Purolator? How should he ensure that innovation becomes a source of long-term competitive advantage at Purolator?
 
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Case Solution for Google Inc.: Launching Gmail

Complete Case details are given below :
Case Name :      Google Inc.: Launching Gmail
Authors :           Darren Meister, Ken Mark
Source :             Ivey Publishing
Case ID :            904E19
Discipline :        Operations Management
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Google, a very popular Internet search engine firm, has just announced the launch of Gmail, a free, Web-based e-mail service that allows users up to one gigabyte of storage capacity, more than 100 times that offered by other free services from competitors. In return for free e-mail, Gmail would scan its users’ e-mail with the goal of delivering targeted ads. Immediately, privacy groups denounced Google’s plans.
 
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Case Solution for Launching a Business Accelerator: venVelo

Complete Case details are given below :
Case Name :      Launching a Business Accelerator: venVelo
Authors :           Allen H. Kupetz
Source :             Ivey Publishing
Case ID :            W14035
Discipline :        General Management
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
An early stage investment firm is ready to launch after receiving funding from its first investor. With $400,000 in capital and twice that amount forthcoming, venVelo needs a process so it can be exposed to those seeking funding, evaluate the opportunities, make investments and mentor its portfolio clients. The challenge for venVelo’s management team is to apply the same principles in managing venVelo that it looked for in other companies seeking investment: don’t focus on being perfect; focus on getting better every day.
 
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Case Solution for 961 Beer: Launching a Lebanese Brewing Company

Complete Case details are given below :
Case Name :      961 Beer: Launching a Lebanese Brewing Company
Authors :           Bettina Bastian
Source :             Ivey Publishing
Case ID :            W14317
Discipline :        General Management
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
961 Beer was founded in 2006 under political and economic adverse conditions in Lebanon. One of the first craft beer companies in the Middle East, it has developed from a home brewer into a hip Lebanese brand. To attract its target set of customers – highly educated, middle-class city-dwellers – the company has opened a pub in a popular entertainment area of Beirut where it offers free samples of its beers and encourages customers to taste and ask questions about the brewery process. It also addresses the needs of consumers with a strong interest in locally produced goods and caters to the local palate. However, the company faces competition from a long-entrenched brewery that has been bought by a major international beer conglomerate. Now, in February 2009, 961 Beer is selling beyond its capacity limits. The founder is confident about the business but has to decide on a strategy for the future. Should he consolidate or should he grow? What kind of strategy will allow the company to expand and to increase its customer base without compromising on quality and the values that make 961 Beer what it is?
 
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Case Solution for Logitech: Launching a Digital Pen

Complete Case details are given below :
Case Name :      Logitech: Launching a Digital Pen
Authors :           Mark Vandenbosch, Ken Mark
Source :             Ivey Publishing
Case ID :            903A02
Discipline :        Marketing
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Logitech is an international company that designs and manufactures computer peripheral products. The retail pointing devices unit director is thinking about the development of the next generation of his device, the Logitech io digital pen. With less than two months until launch time, the director is still unsure which features are valuable to potential users, who these potential users are, and for which applications the digital pen can be used.
 
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Case Solution for Capital One: Launching a Mass Media Campaign

Complete Case details are given below :
Case Name :      Capital One: Launching a Mass Media Campaign
Authors :           Robert J. Fisher, Ken Mark
Source :             Ivey Publishing
Case ID :            906A05
Discipline :        Marketing
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Senior Brand Manager for Capital One Canada is developing the firm’s strategy for its first mass media advertising campaign there. He had been provided with a menu of U.S. and U.K. advertisements–with test results for each–which he can adapt for a Canadian audience. The key decisions the Senior Brand Manager faces includes which customer segment to focus on, what value proposition to signal to this segment, what advertisements should be used to deliver these messages, and what customization efforts are necessary. He has a presentation to Capital One’s senior management team and needs to back up his recommendations with numbers and logic.
 
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Case Solution for Launching Krispy Natural: Cracking the Product Management Code

Complete Case details are given below :
Case Name :      Launching Krispy Natural: Cracking the Product Management Code
Authors :           Frank V. Cespedes, Heather Beckham
Source :             HBS Brief Cases
Case ID :            913574
Discipline :        Marketing
Case Length :    11 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Pemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete with premium cracker brands, Pemberton plans to reformulate and re-launch the Krispy brand as “Krispy Natural,” which offers natural ingredients, improved taste, and revised packaging. Market tests in Columbus, Ohio show market share results that are double the company projections while results in 3 cities in the southeastern U.S. fall well below expectations. The marketing director must interpret the market test results, consider possible competitive responses to the new brand, and present his recommendation for a national rollout to the VP of sales and marketing.
 
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Case Solution for Alpen Bank: Launching the Credit Card in Romania (Brief Case)

Complete Case details are given below :
Case Name :      Alpen Bank: Launching the Credit Card in Romania (Brief Case)
Authors :           V. Kasturi Rangan, Sunru Yong
Source :             HBS Brief Cases
Case ID :            4559
Discipline :        International Business
Case Length :    08 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor economic conditions in Romania. However, Romania is experiencing a period of economic growth after joining the European Union and Carle believes it is time to reconsider the opportunity despite continued skepticism within the company. Carle faces several important decisions before he can present his plan to the head of International Consumer Businesses. He must decide whether to launch a credit card business in Romania, how to position the credit card, and how to acquire new customers most effectively. This case is appropriate for use in the product policy module of a general marketing course, in a new product course, or in a services management course.
 
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