Godrej

Case Solution for Godrej Security Solutions Ltd: Moving Consumers to Action

Complete Case details are given below :

Case Name :      Godrej Security Solutions Ltd: Moving Consumers to Action
Authors :           Bhagyalakshmi Venkatesh, Mehernosh Pithawalla, Suruchi Trivedi
Source :             Ivey Publishing
Case ID :            W15135
Discipline :        Marketing
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Godrej Security Solutions (GSS) offered both physical security products (such as safes, lockers, etc.) and electronic security products (such as cameras with analytics, closed circuit television, biometric and access control systems, burglar alarms, etc.). Although homeowners were evidently worried about their security, they were typically passive and reactive – as opposed to proactive – in addressing the problem. GSS had launched two effective advertising campaigns; however, continuing to communicate the importance of security solutions and converting this buyer inertia to action was fundamental to its ongoing success. What should the company’s communication strategy be?
 
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Case Solution for Godrej Chotukool: A Cooling Solution for Mass Markets
Complete Case details are given below :
Case Name :      Godrej Chotukool: A Cooling Solution for Mass Markets
Authors :           Charles Dhanaraj, Balasubrahmanyam Suram, Prasad Vemuri
Source :             Ivey Publishing
Case ID :            W11498
Discipline :        Strategy
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Godrej, a Fast Moving Commercial Goods (FMCG) company in India, historically known for its refrigerators in the Indian market, contemplated launching a new product for rural markets. Chotukool was an unconventional cooling solution targeted at the bottom of the pyramid (BOP) segment in India. More than 80 percent of the population in India does not own refrigerators and 50 percent of the population earns less than US$2 per day. The study tracks Godrej’s journey of disruptive innovations from the conception of the idea to the marketing challenges faced by the company. It also focuses at length on how the organization plans to execute two parallel business models, one aimed at the consumers of traditional refrigerators while the other one simultaneously targets current non-consumers. The case focuses on the management challenge of innovating across the value chain in order to succeed at social innovations.
 
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Case Solution for Godrej Consumer Products Ltd. (A)
Complete Case details are given below :
Case Name :      Godrej Consumer Products Ltd. (A)
Authors :           Jean-Louis Schaan, Ramasastry Chandrasekhar
Source :             Ivey Publishing
Case ID :            W13201
Discipline :        General Management
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A leading consumer packaged goods company manufacturing and marketing personal care products in India is examining ways of reaching its goal of 30 per cent growth in revenues per annum year after year. It has two options. It could concentrate on organic growth in the domestic market where, in spite of some categories having reached maturity, the overall demand for its products is forecast to grow consistently up to 2025. Alternatively, it could continue the inorganic path of acquiring companies globally; this appears, so far, to be the quickest route to building scale, but the long-term prospects are not certain. Case A deals with the dilemma about the fundamental growth strategy of whether to stick to the home market or go global. Case B, 9B13M058, examines the way forward with the framework of growth that the company has developed during the interim period. The company’s managing director is testing this strategic framework in light of evaluating an acquisition target in Africa that has just surfaced.
 
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