Complete Case details are given below :
Case Name : Harlequin Enterprises: The MIRA Decision
Authors : Roderick E. White, Mary M. Crossan, Ken Mark
Source : Ivey Publishing
Case ID : 903M07
Discipline : Strategy
Case Length : 18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Harlequin Enterprise, a well-known publisher of series romantic fiction, is facing threats to its leading position as the world’s largest romance publisher, posed by the growing popularity of single-title, women’s fiction novels. Harlequin was the dominant and very profitable producer of series romance novels, but research indicates that many customers are reading as many single-title romance and women’s fiction books as series romances. Facing a steady loss of share in a growing total women’s fiction market, Harlequin convened a task force to study the possibility of relaunching a single-title, women’s fiction program.
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