Case Name :      Henry Birks & Sons, Inc.

Authors :           Mary M. Crossan, Ken Mark

Source :             Ivey Publishing

Case ID :            903M37

Discipline :        Strategy

Case Length :    19 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Henry Birks & Sons, Inc. (Birks) is a large fine jewelry retail chain. The president and CEO has spent several years streamlining the Canadian operations and building his management team in anticipation of an expansion. Its parent company, Iniziative Regaluxe, is looking for a return on its $65 million investment in Birks. This return will come about only if Birks proceeds with an initial public offering or is bought out by a major competitor. Although the CEO believes that expansion in the United States is the only way to grow, this strategy is called into question when environmental factors are examined.