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Case Solution for Maple Leaf Consumer Foods–Fixing Hot Dogs (A)
Complete Case details are given below :
Case Name :      Maple Leaf Consumer Foods–Fixing Hot Dogs (A)
Authors :           Allen Morrison, Sam Hill, Scott Hill
Source :             Ivey Publishing
Case ID :            903M17
Discipline :        Strategy
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Maple Leaf Foods is Canada’s largest and most dominant food processor. The recently appointed senior marketing director discovers on her first day on the job that the hot dog business at the company has serious problems: market share is down, profits are in a free fall, the products taste bad, there is a proliferation of brands, and her team is a mess. To make matters worse, market data in the files is scarce and there is little to go by to help guide her decisions. She must prepare a short-term plan and a clear strategy for the future.
 
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Case Solution for Barilla Pasta: A Company In Hot Water
Complete Case details are given below :
Case Name :      Barilla Pasta: A Company In Hot Water
Authors :           Jana Seijts, Paul Bigus
Source :             Ivey Publishing
Case ID :            W13480
Discipline :        Marketing
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
On September 26, 2013, the chief executive officer of the world-leading pasta manufacturer, the Barilla Group, was challenged with a precarious situation. A day earlier, during an interview on an Italian radio show, the company chairman made a series of anti-gay remarks when asked why the company did not feature advertisements with gay families. Social media exploded with negative comments and numerous equality themed pictures creatively featuring pasta. U.S. late night television shows mocked the company, and various equality rights organizations around the world called for a boycott of its products. Competitors also issued statements and ads extolling their respect for diversity. Everyone – customers, news media, competitors and organizations supporting diversity – were looking for an explanation. The company desperately needed to devise a strategy to publicly respond and avoid the negative long-term consequences of a damaged brand name, decreased market share and ultimately lost revenues.
 
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