Hotel

Case Solution for Bon Star Hotel

Complete Case details are given below :
Case Name :      Bon Star Hotel
Authors :           Jim Kayalar
Source :             Ivey Publishing
Case ID :            909M72
Discipline :        General Management
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A management consultant is dispatched to a Central Asian Republic to conduct an operational analysis of an underperforming hotel. Initially the objective of the assignment is to turn around the business. The scope of the intervention, however, changes dramatically as the consultant finds himself in the midst of a high stakes stakeholder standoff with numerous parties vying for ownership of the business. Based on an actual consulting assignment, the case will present insight into the management consulting profession, relay a realistic account of the onsite operational analysis and business audit process, and impart the challenges managers and entrepreneurs confront in international business settings.
 
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Case Solution for McDonald’s and the Hotel Industry

Complete Case details are given below :
Case Name :      McDonald’s and the Hotel Industry
Authors :           Mark Vandenbosch, Ken Mark
Source :             Ivey Publishing
Case ID :            902A21
Discipline :        Marketing
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
McDonald’s, one of the world’s strongest and most recognizable brands, intends to extend its “world’s best quick service restaurant experience” brand into the hotel industry by launching a hotel in Illinois. An industry observer examines the hotel venture’s positioning options and the McDonald’s brand extension into a different product class.
 
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