Case Name :      Miracle Mind Hypnosis Centre – The London Practice

Authors :           Julie Harvey Gosse, Elizabeth M.A. Grasby

Source :             Ivey Publishing

Case ID :            W10592

Discipline :        General Management

Case Length :    11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The proprietor of Miracle Mind Hypnosis Centre had decided to move her hypnosis practice from a smaller centre to London, Ontario, to be closer to family and to take advantage of a larger potential market for her business. She was unsure in which direction to take the business in its new location. Should she expand the business? Purchase office space in London or run the practice from home? Take on a partner? With the prospect of retirement imminent, perhaps she should sell the practice altogether.