Complete Case details are given below :
Case Name : Advanced Book Exchange: Geographic Growth of an Internet-Based Business
Authors : Anthony Goerzen, Travis Cramb
Source : Ivey Publishing
Case ID : 904M24
Discipline : Strategy
Case Length : 20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Advanced Book Exchange, an Internet-based used-book marketer, has seen great success. Now, larger firms like Amazon and Barnes & Noble are looking into this market. The CEO must decide whether to grow through geographic diversification or consolidate and stay focused on its current markets.
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