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Case Solution for Advanced Book Exchange: Geographic Growth of an Internet-Based Business

Complete Case details are given below :
Case Name :      Advanced Book Exchange: Geographic Growth of an Internet-Based Business
Authors :           Anthony Goerzen, Travis Cramb
Source :             Ivey Publishing
Case ID :            904M24
Discipline :        Strategy
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Advanced Book Exchange, an Internet-based used-book marketer, has seen great success. Now, larger firms like Amazon and Barnes & Noble are looking into this market. The CEO must decide whether to grow through geographic diversification or consolidate and stay focused on its current markets.
 
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Case Solution for Competing by the Book: Destination China

Complete Case details are given below :
Case Name :      Competing by the Book: Destination China
Authors :           Cyril Bouquet, William Hawkins, John J. Wegener
Source :             Ivey Publishing
Case ID :            905M61
Discipline :        Strategy
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Lingo Media is a leading publisher of English language learning programs in China. But market share leadership hasn’t come easily for the Canadian-based company and doesn’t equate with impressive sales or tangible profitability. Describes the company’s learning journey in China and looks at the lessons learned on choosing the right alliance partner, tailoring products to unique local Chinese customers, and what unique resources are necessary to succeed in 21st century China.
 
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