Complete Case details are given below :
Case Name : Battle in the Air (A): Intrinsic and China’s Wireless Internet Industry
Authors : Wei Lu, Shen Zhang, Wu Wanlin
Source : Ivey Publishing
Case ID : 901M60
Discipline : Strategy
Case Length : 22 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Intrinsic Technology Ltd. is a Shanghai-based wireless Internet software provider. China has a large number of mobile phone users and the market is growing. Various domestic and overseas companies are competing to capture a part of this market. Intrinsic recognized the opportunity to tap into the mobile phone market and was one of the first to offer these users wireless Internet technology. The founder of the company must decide what the next step should be in this emerging market based in a developing country and in light of increasing competition.
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