Case Name :      Apple Inc.: iPods and iTunes

Authors :           Mary M. Crossan, Ken Mark

Source :             Ivey Publishing

Case ID :            905M46

Discipline :        Strategy

Case Length :    13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Apple Computer, Inc. has enjoyed tremendous market success with its digital music initiative consisting of software (iTunes), hardware (iPods and Shuffles), and content (iTunes Music Store). Highlights the development of the online music industry within the context of the overall music industry; the key players, such as the major record labels, Napster; and the music industry association. Lets students conduct an industry analysis of the music industry and determine why Apple Computer has succeeded in profiting from digital music while others have failed.