Case Name :      Livelihood Advancement Business School

Authors :           Amit Gupta, Amita Joseph

Source :             Ivey Publishing

Case ID :            W12326

Discipline :        General Management

Case Length :    18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Dr. Reddy’s Foundation (DRF) was established to focus on offering education and livelihood programs in India. The case deals with DRF’s innovative program called Livelihood Advancement Business School (LABS), under which vocational training programs are conducted to upgrade the skills of underprivileged, semi-educated and unemployed youth. These programs develop specific and marketable technical and work-related skills and provide entry-level jobs to the target group. The LABS program fills an important gap between employers’ need for skilled youth and potential employees who might not have training, skills, credibility or access to such jobs. The case describes DRF’s entry into this particular niche sector and the difficulties that it faced along the way. The case also analyzes the following aspects of the LABS program: monitoring systems and processes; partnering relationships formed to expand its presence and outreach to the target population; challenges related to ensuring fair wages and skilling the differently-abled youth; and potential future directions for the program.