Case Name :      Pyramyd Air: Looking through the Scope of Values

Authors :           Chris Laszlo, Katherine Gullett

Source :             Ivey Publishing

Case ID :            W13450

Discipline :        Organizational Behavior

Case Length :    09 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Pyramyd Air, a small and growing online airgun retailer serving the shooting community, wants to broaden its sustainability practices from its current internal initiatives in order to communicate an even stronger value proposition: sustainability isn’t just about recycling and efficiency, it is about a thriving environment leading to more engaged employees and more loyal premium customers. Though the airgun industry is not by its nature built on sustainability principles, as is solar energy for example, Pyramyd Air recognizes that some sustainability practices are vital to its customers’ long-term enjoyment of a flourishing outdoor sporting industry. For a company with strong customer relationships, can sustainability strengthen the relationship between employees and customers by building on the inherent industry values of the great outdoors and a sense of community?