Makino

Case Solution for AIB Nagoya Conference 2011: After the March 11 Earthquake and Tsunami
Complete Case details are given below :
Case Name :      AIB Nagoya Conference 2011: After the March 11 Earthquake and Tsunami
Authors :           Shigefumi Makino, Cinty Li
Source :             Ivey Publishing
Case ID :            W12261
Discipline :        General Management
Case Length :    19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
On April 13, 2011, slightly more than three months before an annual conference of the Academy of International Business (AIB) was to be held in Nagoya, the program chair of the conference had to decide whether to go ahead with the conference as planned after a massive earthquake struck Japan on March 11, triggering a horrendous tsunami and subsequent radiation leak after damaging a nuclear plant. Each challenge posed a threat to the successful operation of the conference, and the interaction among them, combined with the element of time, rendered the program chair’s decision-making process increasingly complex.
 
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Case Solution for Jewellworld.com–Online Jewelry Shopping in China
Complete Case details are given below :
Case Name :      Jewellworld.com–Online Jewelry Shopping in China
Authors :           Shigefumi Makino, Anthony Fong
Source :             Ivey Publishing
Case ID :            905A09
Discipline :        Marketing
Case Length :    22 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The marketing manager of Jewellworld.com was faced with the problem of a saturated Hong Kong market, and has to consider ways in which to expand the business. In a meeting with the marketing director, who was responsible for the development of the Hong Kong and Chinese jewelry markets, one of the main topics was the expansion of the online shopping strategy into the B2C area in China; however, the staff of the marketing department held different views. The immediate question was whether Jewellworld.com should move into the B2C area at full speed or wait and see how other competitors fared in the China online market. The other issue was the segmentation that Jewellworld should employ if they decide to enter the B2C market in China. A competitor had established retail stores across China. The question was whether Jewellworld should aim to cover all market segments and product lines, or target young people who tend to use the Internet more frequently.
 
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