Complete Case details are given below :
Case Name : Mercedes-Benz India
Authors : Nicole R.D. Haggerty, Shankar Venkatagiri, Ramasastry Chandrasekhar
Source : Ivey Publishing
Case ID : W11084
Discipline : International Business
Case Length : 13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In December 2007, the management of Mercedes-Benz India (MBI), a fully owned subsidiary of Daimler AG, the 12th-largest automobile manufacturer in the world, decided to relocate to a new facility near Pune in western India. In overseeing the installation of information technology (IT) infrastructure at the new premises, the company’s CIO is dealing with some managerial choices pertaining to IT architecture, IT tools, and IT skill sets of the company. Each choice involves several trade-offs. The CIO’s decision on each will have a major effect on the revenues, margins, and competitive positioning of MBI in the Indian automotive industry.
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