Complete Case details are given below :
Case Name : Neilson International in Mexico (A)
Authors : Paul W. Beamish, C. Bud Johnston, Gayle Duncan, Shari Ann Wortel
Source : Ivey Publishing
Case ID : 95G003
Discipline : Business & Government Relations
Case Length : 16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Examines a proposed marketing joint venture that would introduce Neilson brand chocolate bars to Mexican consumers. Pepsico Foods’ Mexican subsidiary–already servicing 450,000 retail stores–has suggested a joint branding agreement. Alternative distribution arrangements were available that would allow Neilson to maintain greater control over its name, at the cost of slower market access.
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