Micro

Case Solution for Micro Labs Limited: Planning for the Future
Complete Case details are given below :
Case Name :      Micro Labs Limited: Planning for the Future
Authors :           Anand K. Joshi, Madhavi Lokhande, G. R. Savitha
Source :             Ivey Publishing
Case ID :            W13110
Discipline :        Strategy
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The pharmaceutical industry prides itself on being the second largest growth industry in India; by the year 2015, it will be the third largest industry in the world. One of its major players, Micro Labs Limited, was established to provide quality healthcare products at an affordable cost. From supplying antibacterial antiseptics and vitamins to a local market, the company has expanded both nationally and internationally in such fields as eye care, heart disease, diabetes, neuropsychiatry, dermatology, paediatrics and gynecology. It not only provides training for specialists in its various sectors, but has a strong emphasis on research and development of new drugs and licensing them internationally. The founder’s sons have taken over the firm and now must decide how to maintain its competitive edge and how to achieve its goal of becoming a $1 billion company while respecting and enhancing their father’s vision for the brand.
 
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Case Solution for General Micro Electronics, Incorporated: Semiconductor Assembly Process
Complete Case details are given below :
Case Name :      General Micro Electronics, Incorporated: Semiconductor Assembly Process
Authors :           Scott M. Shafer, Charles Volk
Source :             North American Case Research Association (NACRA)
Case ID :            NA0217
Discipline :        Operations Management
Case Length :    15 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
General Micro Electronics (GME) designed, assembled, and tested semiconductors for wireless, memory management, wire line telecommunications, and networking applications. In January it purchased a new wire-bonder machine to support its growing contract assembly business. For the first couple of months the new machine performed well, but then its performance became more erratic and eventually was no longer meeting its internal standard for wire-bond strength. The strength of the wire-bond was an important quality dimension of semiconductor chips. With the use of overtime on the existing wire-bonding equipment being very close to full utilization, the need to improve the performance of the new wire-bonding machine was becoming critical. GME’s operations personnel were continuously tweaking the new machine in an effort to find a combination of process parameters that would improve the machine’s performance. Unfortunately, the performance of the machine continued to deteriorate.
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