Case Name :      Mini Law School

Authors :           Elizabeth M.A. Grasby, David House

Source :             Ivey Publishing

Case ID :            906A13

Discipline :        Marketing

Case Length :    12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The co-founder of a continuing education lecture series needs to develop and implement a marketing communication strategy to meet target enrollment while constrained by limited promotional funds. The case focuses on the development of a marketing communication strategy in a non-profit environment and emphasizes the importance of target market definition. It introduces issues surrounding the use of e-commerce and websites to support a marketing plan.