Case Name :      What Are We Pouring in Our Morning Cereal? (A)

Authors :           Gerard Seijts, Dan Crim

Source :             Ivey Publishing

Case ID :            905C28

Discipline :        Social Enterprise

Case Length :    10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

A husband and wife investigative reporting team created a four-part TV series on a genetically modified bovine growth hormone produced by a large biotech company. The hormone was injected into dairy cows to increase milk yields. The TV series raised concerns about the health effects of the hormone on humans who consumed the milk. Shortly before the series was to air, an attorney for the biotech company contacted the TV network and demanded that the script for the series be altered. The investigative reporters have to entertain their options.