Complete Case details are given below :
Case Name : What Are We Pouring in Our Morning Cereal? (A)
Authors : Gerard Seijts, Dan Crim
Source : Ivey Publishing
Case ID : 905C28
Discipline : Social Enterprise
Case Length : 10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A husband and wife investigative reporting team created a four-part TV series on a genetically modified bovine growth hormone produced by a large biotech company. The hormone was injected into dairy cows to increase milk yields. The TV series raised concerns about the health effects of the hormone on humans who consumed the milk. Shortly before the series was to air, an attorney for the biotech company contacted the TV network and demanded that the script for the series be altered. The investigative reporters have to entertain their options.
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