Complete Case details are given below :
Case Name : Rougemont Fruit Nectar: Distributing in China
Authors : Paul W. Beamish, Tom Gleave
Source : Ivey Publishing
Case ID : 99A016
Discipline : Marketing
Case Length : 18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Gervais Lavoie, managing director of Beijing Oasis High Nutrition Food Co., needs to decide what means of distribution is most appropriate for the company’s newly-developed fruit nectars. The decision is complicated because different means of distribution have different implications for the ultimate pricing and promotion of the products.
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