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Case Solution for Delta Grand Pacific Hotel

Complete Case details are given below :

Case Name : Delta Grand Pacific Hotel

Authors : John R. Kennedy, Tom Gleave

Source : Ivey Publishing

Case ID : 98A005

Discipline : Service Management

Case Length : 15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In July 1996, Ross Cunningham, director of sales and marketing for the Delta Grand Pacific Hotel in Bangkok, Thailand, needed to devise a marketing strategy that would ensure the hotel’s success in its very competitive market. Cunningham wanted to ensure that the hotel would maintain and eventually increase its two key benchmarks of performance (occupancy rates and average room rates) by milking the Sukhumvit Micromarket to its fullest potential. Compounding this challenge was the anticipation of a sharp drop in occupancy at the hotel due to the likelihood that an important client contract would not be renewed.

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Case Solution for Siam Canadian Foods Co. Ltd.

Complete Case details are given below :

Case Name : Siam Canadian Foods Co. Ltd.

Authors : John R. Kennedy, Anthony S. Frost, Tom Gleave

Source : Ivey Publishing

Case ID : 97G003

Discipline : Business & Government Relations

Case Length : 14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In July 1996, Jim Gulkin, managing director and founder of Bangkok-based Siam Canadian Foods Co. Ltd., was considering the emerging business opportunities in neighboring Burma (also known as Myanmar). Although relatively undeveloped compared to the rest of Southeast Asia, Burma had been experiencing increasing levels of foreign investment activity in recent years. Gulkin, who had considered entering Burma in the past but declined, needed to determine whether the time was now appropriate for him to enter the market.

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Case Solution for Office Design Partners (Thailand) Ltd.

Complete Case details are given below :

Case Name : Office Design Partners (Thailand) Ltd.

Authors : Joseph J. Distefano, Tom Gleave

Source : Ivey Publishing

Case ID : 98C001

Discipline : Business & Government Relations

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The managing director and operations director of the Thailand manufacturing arm of a Taiwan-Thailand joint venture (JV) were experiencing severe difficulties. Transferred to Thailand from Taiwan three years ago, they shared management responsibilities with other Taiwanese expatriates, two North Americans, and a few Thai supervisors. The workforce was predominately local Thais. The performance of the company was not meeting the expectations of either of the JV partners, a problem especially acute for the managing director, whose father was chairman of the Taiwan partner’s holding company. Problems included high turnover, changing roles with the recent departure of the American firm originally in a 3-way partnership, intercultural communications, and general confusion as to what to do. The purpose of the case is to develop a process for defining the problems and planning appropriate action in a complex international milieu.

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Case Solution for Strategic Intelligence Pte. Ltd. (B)

Complete Case details are given below :

Case Name : Strategic Intelligence Pte. Ltd. (B)

Authors : Paul W. Beamish, Tom Gleave

Source : Ivey Publishing

Case ID : 901M39

Discipline : Strategy

Case Length : 19 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Strategic Intelligence Pte. Ltd. is a Singapore-based research and media company. The newly appointed director of advisory services is considering the challenges in building the company’s latest service offering. The company’s strong emphasis on this new service is a departure from its previous strategy of attempting to develop its existing events, custom research, and online information services in a relatively even manner. He needs to formulate a plan that will ensure that the new service contributes about half of the company’s revenue within the next year.

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Case Solution for Strategic Intelligence Pte. Ltd. (A)

Complete Case details are given below :

Case Name : Strategic Intelligence Pte. Ltd. (A)

Authors : Paul W. Beamish, Tom Gleave

Source : Ivey Publishing

Case ID : 901M32

Discipline : Strategy

Case Length : 19 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Strategic Intelligence Pte. Ltd. is a research and new-media company that provides Asian-based economic and political information. The managing editor is facing several challenges in building a new online business intelligence service that focuses on Asia’s new economy. As the person responsible for the company’s first Internet-related initiative, he is expected to design, manage, and help market the new initiative that will be independent from, yet complementary to, the company’s existing events-oriented and research services. Although he is satisfied with the content that has been developed, he still needs to resolve several issues regarding target audience, pricing policy, revenue diversification options, and service awareness. A sense of urgency pervades the situation because he is expected to ensure that the new service will contribute 25% of total company revenues within the next year.

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Case Solution for Global Sources Ltd.: The Evolution of B2B

Complete Case details are given below :

Case Name : Global Sources Ltd.: The Evolution of B2B

Authors : Allen Morrison, Tom Gleave, John C. Beck

Source : Ivey Publishing

Case ID : 901M65

Discipline : Strategy

Case Length : 25 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Global Sources Ltd. is Asia’s leading publisher of business-to-business (B2B) trade-related magazines. In the latter half of the 1990s, the Internet became a powerful force for change in the business world, leading to an explosion of Internet-related activities by both traditional bricks and mortar companies, as well as countless upstart dot.coms. The chairman and CEO of Global Sources had foreseen the opportunities afforded by the Internet early on and had made it an integral part of the company’s strategy. Currently, the level of activity in the B2B portal space has evolved so quickly that a noticeable degree of confusion among suppliers, buyers, and investors about the merits and drawbacks of these portals has arisen. Moreover, the sustainability of these ventures has been brought into question, which is causing a dramatic reversal of fortunes for many companies. The result is that there are strong signs that the industry will experience a significant consolidation. This has left Global Sources chairman with the key challenge of generating greater visibility among users and potential users of the companies services, as well as greater interest from the investment community to remain viable. The company must be able to educate and convey its value proposition to its users, as well as determine whether it should continue to remain an independent player, purchase a competitor, or enter into a strategic alliance.

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Case Solution for Pacific Western Brewing Co.: Going Organic

Complete Case details are given below :

Case Name : Pacific Western Brewing Co.: Going Organic

Authors : John R. Kennedy, Tom Gleave

Source : Ivey Publishing

Case ID : 99A006

Discipline : Marketing

Case Length : 20 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The president of Canadian-based Pacific Western Brewing Co. is preparing a Japan market entry strategy for the company’s newly developed organic beer. Although she has considerable experience in Japan, several factors are at play which make this product entry particularly challenging. First the product is unlike any other in the market. Second, Japanese consumer behavior is undergoing a revolution. Third, the company’s last product launch in Japan failed. Therefore, there is a higher than normal level of risk associated with the product launch.

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Case Solution for Rougemont Fruit Nectar: Distributing in China

Complete Case details are given below :

Case Name : Rougemont Fruit Nectar: Distributing in China

Authors : Paul W. Beamish, Tom Gleave

Source : Ivey Publishing

Case ID : 99A016

Discipline : Marketing

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Gervais Lavoie, managing director of Beijing Oasis High Nutrition Food Co., needs to decide what means of distribution is most appropriate for the company’s newly-developed fruit nectars. The decision is complicated because different means of distribution have different implications for the ultimate pricing and promotion of the products.

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Case Solution for Carvel Ice Cream: Developing the Beijing Market

Complete Case details are given below :

Case Name : Carvel Ice Cream: Developing the Beijing Market

Authors : Mark Vandenbosch, Tom Gleave

Source : Ivey Publishing

Case ID : 99A017

Discipline : Marketing

Case Length : 15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The manager of business development for Carvel Asia Ltd. is trying to determine how best to increase ice cream cake sales. In doing so, he needs to develop a complete marketing program that includes decisions about product offerings, pricing, placement (distribution), and promotion–“the four Ps.”

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Case Solution for Chai-Na-Ta (Asia) Ltd.

Complete Case details are given below :

Case Name : Chai-Na-Ta (Asia) Ltd.

Authors : John R. Kennedy, Tom Gleave

Source : Ivey Publishing

Case ID : 98A022

Discipline : Marketing

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Chai-Na-Ta (Asia) Ltd. is the Hong Kong-based operating arm of Canada’s Chai-Na-Ta Corp., an integrated ginseng firm. The decision has been made to enter the mainland China market and the general manager must make decisions on the entry city, target market(s), product(s) focus, distribution, and pricing. Although he has significant knowledge of the Hong Kong market, he is unsure of the degree to which this can be transferred to the mainland markets. This case pushes the student to develop a marketing strategy in a situation in which there is imperfect market information.

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