Nicholls-Nixon

Case Solution for Segway Human Transporter: More than a Cool Invention?

Complete Case details are given below :

Case Name :      Segway Human Transporter: More than a Cool Invention?
Authors :           Charlene Nicholls-Nixon, Daniel Day
Source :             Ivey Publishing
Case ID :            905M45
Discipline :        Entrepreneurship
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The inventor and founder of DEKA research was deciding whether to commercialize his latest invention, the Segway Human Transporter, a self-balancing, battery-operated scooter. The transporter was envisioned as an alternative mode of personal transportation in traffic-clogged urban environments. It also had potential application in developing countries with a limited transportation infrastructure. With the versatility to carry riders on sidewalks, rough ground, icy surfaces and inside buildings, the market potential seemed unlimited. Yet, the Segway Human Transporter represented an unconventional transportation choice for potential users. Would there be a market for it, or would it be seen as nothing more than a cool invention? Should the inventor proceed with commercialization, and if so, how?
 
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Case Solution for NonStop Yacht S.L.
Complete Case details are given below :
Case Name :      NonStop Yacht S.L.
Authors :           Charlene L. Nicholls-Nixon, Ken Mark, Jordan Mitchell
Source :             Ivey Publishing
Case ID :            903M35
Discipline :        Strategy
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
NonStop Yacht S.L. is a Web site that provides e-commerce service to the mega-yacht industry. Originally, the founder had planned to run NonStop Yacht as an Internet business. However, success with this business model is proving elusive and investors are growing restless as performance continues to fall short of the business plan. Substantial pressure to improve the company’s performance had the founder considering a variety of alternative business models that would enable him to capture value more effectively from the concept of nonstop parts procurement for high-end yachts. These options involve key decisions about the strategic positioning of the company and the relative advantages and disadvantages of pursuing strategic alliances with players at different points in the industry value chain.
 
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