Case Name :      Building Community at Terra Nova Consulting

Authors :           Ken Ogata, Gary Spraakman

Source :             North American Case Research Association (NACRA)

Case ID :            NA0280

Discipline :        General Management

Case Length :    20 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

This case describes the challenges faced by the president of an engineering and environmental services consulting firm (Terra Nova Consulting) as it seeks to address deep internal cultural divisions. Terra Nova began as a small niche firm that has expanded through internal growth and mergers to become an elite, international professional services firm. It was founded upon certain values and principles, but has drifted away from these over time, such that younger members perceived a disconnect between its professed and actual culture. Survival as an elite firm will depend upon the ability to repair this divide and convince the next generation to continue the founders’ vision or develop a new shared vision.