Complete Case details are given below :
Case Name : My School Bus
Authors : Peter C. Bell, Sherry-Anne Bedminster, Robert Onianwah
Source : Ivey Publishing
Case ID : W13351
Discipline : Entrepreneurship
Case Length : 04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A small-scale school bus company was founded five years ago to facilitate the home-to-school transportation of high school and middle school students who were enrolled in specialized programs. The company was owned by a husband-and-wife team who worked full time to arrange private bus transportation to four schools within their neighbourhood school district. The company was operating below break-even, and the owners wondered how they might increase ridership or revenues.
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