Case Name :      Innovative Public Health in Alberta: Scalability Challenge

Authors :           Anne Snowdon, Krista Pettit

Source :             Ivey Publishing

Case ID :            W13613

Discipline :        General Management

Case Length :    09 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

In 2011, the Alberta government launched an aggressive campaign to raise awareness about the growing rate of syphilis in the province. It launched an incredibly successful campaign that incorporated elements of social media that went viral. Though awareness was raised, the health system struggled to keep up with demand. The case deals with the challenges faced by the different areas of the health care system in receiving approval for the campaign and managing the subsequent demand.