Property

Case Solution for The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property

Complete Case details are given below :

Case Name :      The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property
Authors :           Hugh Stephens, Charles Krusekopf
Source :             Ivey Publishing
Case ID :            W15099
Discipline :        General Management
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The vice-president of policy for the Cable and Satellite Broadcasting Association of Asia (CASBAA) was asked to deal with the growing problem of signal piracy in the Philippines. CASBAA was an organization of 125 companies involving all elements of the pay television industry in Asia, including major multinational content and broadcasting companies, as well as leading Philippine cable distributors. These were multinational content producers and broadcasters concerned about the growing issue of cable television signal piracy in the Philippines – a key bellwether market for many CASBAA members. Among CASBAA’s key objectives was the protection of the intellectual property of its members. CASBAA had already pursued legal options to curtail piracy in the Philippines with limited success and the vice-president was tasked with developing a strategy that did not involve expensive litigation. To do so, he needed to present a plan, with milestones, to his constituents to demonstrate that CASBAA was capable of dealing with its members’ concerns.
 
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Case Solution for Lilgaa Property Management: Property Investing in Eldoret, Kenya

Complete Case details are given below :
Case Name :      Lilgaa Property Management: Property Investing in Eldoret, Kenya
Authors :           Nicole R.D. Haggerty, Charles Lagat, Loice Maru, Daniel Korman, Ivan Lui, Sherry Xei
Source :             Ivey Publishing
Case ID :            W14083
Discipline :        Strategy
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2013, a successful entrepreneur in Eldoret, Kenya is considering her options. In 2007, after a history of operating several small businesses, only one of which failed, she founded Lilgaa Property Management Ltd., a real estate and property management business. She has focused her energies on the real estate industry in spite of its many challenges, which include corruption and lack of regulation, enforcement and trust. Now, she needs to decide how to grow her business, specifically, whether she should buy a building in Eldoret and rent it out or buy a plot of land on the outskirts of town and build a hotel; if the latter, should it cater to the middle or upper class? She must assess the various elements of the business, political and social environments and consider the potential risks that could affect the outcome of her investment.
 
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Case Solution for Bayer in India: Intellectual Property Expropriation?

Complete Case details are given below :
Case Name :      Bayer in India: Intellectual Property Expropriation?
Authors :           Peter M. Bican, Quynh Nhu Truong
Source :             Ivey Publishing
Case ID :            W13651
Discipline :        General Management
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Bayer Group needed to reassess its strategies regarding intellectual property, as well as its emphasis on research and development. The Indian government had ruled against Bayer by granting a compulsory licence to a local generic drug manufacturer that allowed them to distribute a copy of Bayer’s blockbuster cancer drug at a fraction of the original price. This ruling demonstrated that pharmaceutical innovation could not be effectively protected by conventional intellectual property rights in emerging markets. As a result, the core of the pharmaceutical industry’s business model was called into question: If ideas and inventions could not be protected, was the there any incentive for firms to innovate? Would this victory for generic drug manufacturers trigger similar rulings elsewhere? Would the prevailing patent-centric IP strategies need to be adapted to emerging markets? Or would innovator companies finally have to withdraw from markets with weak IP protection?
 
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