Intellectual

Sunitha Nath Boutiques: Intellectual Property Rights (A) Case Solution

Case Solution & Analysis for Sunitha Nath Boutiques: Intellectual Property Rights (A) by Nithyananda KV.

Complete Case details are given below :

Case Name :      Sunitha Nath Boutiques: Intellectual Property Rights (A)
Authors :           Nithyananda KV
Source :              Ivey Publishing
Case ID :           9B17M015 / W17037
Discipline :        General Management
Case Length :    15 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
This is Case A in a three case series. In December 2015, the managing director and chief executive officer of Sunitha Nath Boutiques in Bengaluru, discovered that her most trusted employee had abandoned and deceived her. She had recruited the employee as an intern and mentored him during his growth within the organization, eventually promoting him to the post of studio manager with complete power to run the business in her absence. But the employee had quit his job without giving any notice; stolen confidential information, designs, and documents relating to the business; and started his own competing design firm in Bengaluru. One of Sunitha Nath Boutiques’s important projects had been terminated by email a little while earlier, and the rumour was that her ex-employee was continuing to work on that project under his new design firm. In this case, the managing director’s lawyer helped determine what had transpired, had taken steps to contain any further damage, and preserved relationships with clients and vendors. However, there were other matters to also consider.
 
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Case Solution for The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property

Complete Case details are given below :

Case Name :      The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property
Authors :           Hugh Stephens, Charles Krusekopf
Source :             Ivey Publishing
Case ID :            W15099
Discipline :        General Management
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The vice-president of policy for the Cable and Satellite Broadcasting Association of Asia (CASBAA) was asked to deal with the growing problem of signal piracy in the Philippines. CASBAA was an organization of 125 companies involving all elements of the pay television industry in Asia, including major multinational content and broadcasting companies, as well as leading Philippine cable distributors. These were multinational content producers and broadcasters concerned about the growing issue of cable television signal piracy in the Philippines – a key bellwether market for many CASBAA members. Among CASBAA’s key objectives was the protection of the intellectual property of its members. CASBAA had already pursued legal options to curtail piracy in the Philippines with limited success and the vice-president was tasked with developing a strategy that did not involve expensive litigation. To do so, he needed to present a plan, with milestones, to his constituents to demonstrate that CASBAA was capable of dealing with its members’ concerns.
 
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Case Solution for Bayer in India: Intellectual Property Expropriation?

Complete Case details are given below :
Case Name :      Bayer in India: Intellectual Property Expropriation?
Authors :           Peter M. Bican, Quynh Nhu Truong
Source :             Ivey Publishing
Case ID :            W13651
Discipline :        General Management
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Bayer Group needed to reassess its strategies regarding intellectual property, as well as its emphasis on research and development. The Indian government had ruled against Bayer by granting a compulsory licence to a local generic drug manufacturer that allowed them to distribute a copy of Bayer’s blockbuster cancer drug at a fraction of the original price. This ruling demonstrated that pharmaceutical innovation could not be effectively protected by conventional intellectual property rights in emerging markets. As a result, the core of the pharmaceutical industry’s business model was called into question: If ideas and inventions could not be protected, was the there any incentive for firms to innovate? Would this victory for generic drug manufacturers trigger similar rulings elsewhere? Would the prevailing patent-centric IP strategies need to be adapted to emerging markets? Or would innovator companies finally have to withdraw from markets with weak IP protection?
 
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