Case Name :      Strategic Intelligence Pte. Ltd. (B)

Authors :           Paul W. Beamish, Tom Gleave

Source :             Ivey Publishing

Case ID :            901M39

Discipline :        Strategy

Case Length :    19 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Strategic Intelligence Pte. Ltd. is a Singapore-based research and media company. The newly appointed director of advisory services is considering the challenges in building the company’s latest service offering. The company’s strong emphasis on this new service is a departure from its previous strategy of attempting to develop its existing events, custom research, and online information services in a relatively even manner. He needs to formulate a plan that will ensure that the new service contributes about half of the company’s revenue within the next year.

Case Name :      Strategic Intelligence Pte. Ltd. (A)

Authors :           Paul W. Beamish, Tom Gleave

Source :             Ivey Publishing

Case ID :            901M32

Discipline :        Strategy

Case Length :    19 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Strategic Intelligence Pte. Ltd. is a research and new-media company that provides Asian-based economic and political information. The managing editor is facing several challenges in building a new online business intelligence service that focuses on Asia’s new economy. As the person responsible for the company’s first Internet-related initiative, he is expected to design, manage, and help market the new initiative that will be independent from, yet complementary to, the company’s existing events-oriented and research services. Although he is satisfied with the content that has been developed, he still needs to resolve several issues regarding target audience, pricing policy, revenue diversification options, and service awareness. A sense of urgency pervades the situation because he is expected to ensure that the new service will contribute 25% of total company revenues within the next year.