Case Name :      Box. Inc.: Preserving Start-Up Culture in a Rapidly Growing Company

Authors :           Allan Cohen

Source :             Babson College

Case ID :            BAB723

Discipline :        General Management

Case Length :    06 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

This is a case organized around the theme of preserving an entrepreneurial culture in the face of rapid growth, including over 800 employees and several offices. Founded by four friends, all still under age 30, the company has reached over $124 million in annual sales. As of January 23, 2015, when the company went public, its market valuation was over $1.5 billion. The company is particularly conscious of wanting to preserve the open, action-centered, fun culture that has been created. In some ways it is a highly representative Silicon Valley technology company, and the case tries to capture the flavor of such an organization. There is an excellent video available that was made for Inc. magazine when it named Box CEO Aaron Levie as entrepreneur of the year in 2013,[1] as well as several video interview clips done for the case with Dan Levin, COO.