Case Name :      KTM–Ready to Race

Authors :           Charlene Zietsma, Richard Wong, Rob Wong

Source :             Ivey Publishing

Case ID :            905M36

Discipline :        Strategy

Case Length :    29 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

KTM is a successful European off-road motorcycle manufacturer with sales in 72 countries. KTM has been experiencing impressive growth in both its top and bottom lines over the past several years, but it is facing significant growth pressure from its venture capitalist investor. The chief financial officer must determine how the company could achieve its growth objectives. Options include geographic expansion (increase U.S. emphasis or expansion to new European Union countries) or product expansion. Implementation options include a merger, acquisition, or internal growth. Several opportunities for geographic expansion and product diversification exist, and implementation options include make, buy, or ally decisions.