Complete Case details are given below :
Case Name : Costa Poulopoulos and Mary Johnson – Realtors
Authors : Elizabeth M.A. Grasby, Niki Healey
Source : Ivey Publishing
Case ID : 905A20
Discipline : Marketing
Case Length : 13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A partnership of two real estate agents want to increase their recognition in an increasingly crowded and competitive marketplace. Both partners had strong individual reputations, but they believed a campaign focused on their identity as a team would give them a competitive edge in the real estate business. A comprehensive marketing communications plan needed to be developed and implemented quickly as the market was poised for a period of growth in the coming months.
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