REPUBLICAN

Case Solution for The 2012 Republican Presidential Primaries
Complete Case details are given below :
Case Name :      The 2012 Republican Presidential Primaries
Authors :           Neil Bendle
Source :             Ivey Publishing
Case ID :            W13043
Discipline :        Marketing
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The U.S. presidential primary elections represent an especially challenging decision context. The four candidates in the 2012 Florida Republican primary, Rick Santorum, Newt Gingrich, Ron Paul and Mitt Romney, all have strengths and weakness in the eyes of a Republican primary voter. In this case, these qualities are illustrated by the candidates’ statements and their reported actions during the campaign. The Republican primary voter must use the information given to decide which candidate to support. Furthermore, in a typical business or political decision, a person chooses on the basis of his or her personal preference. In a primary election, however, voters are advised to take into account the candidate they think can win the later presidential election, which greatly complicates the decision-making process.
 
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Case Solution for THE WOODVILLE REPUBLICAN: FAMILY FIRM OR COMMUNITY ASSET?
Complete Case details are given below :
Case Name :      THE WOODVILLE REPUBLICAN: FAMILY FIRM OR COMMUNITY ASSET?
Authors :           Roland E. Kidwell, John Cater
Source :             North American Case Research Association (NACRA)
Case ID :            NA0253
Discipline :        Entrepreneurship
Case Length :    12 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Andy Lewis was the fourth-generation publisher and editor of a small family- owned newspaper in rural Mississippi. Lewis faced the challenges of operating a weekly newspaper in a changing industry amid concerns that members of the next generation of the Lewis family did not want to take on operation of either the 133-year-old newspaper or the family-owned insurance agency. The family firm leader is conflicted because he sees himself as both a steward of a family business as well as a steward of an important community asset. Although Andy had successfully managed the paper and the insurance agency and earned a good living for himself and provided for the needs of his family, he believed that he had paid a high price in the sacrifice of his time to achieve these results. The case examines alternative successors to Andy Lewis as editor and publisher of the newspaper; the economic, organizational, and logistical challenges associated with operating a rural weekly newspaper; and the role that an ancillary business played in generating revenue.

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