Roasters

Case Solution for Just Us! Coffee Roasters
Complete Case details are given below :
Case Name :      Just Us! Coffee Roasters
Authors :           Julia Sagebien, Scott Skinner, Monica Weshler
Source :             Ivey Publishing
Case ID :            906A27
Discipline :        Marketing
Case Length :    22 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The founders of Just Us! Coffee Cooperative (Just Us!) are involved in a strategic planning process. The growing demand and acceptance of fair trade products is good news for the industry and opens many opportunities for Just Us!, but there are also risks. Just Us! will likely face increased market competition from major U.S. retail coffee brands and Canadian supermarket brands, pressure on margins as more brands crowd the shelves, and more competition for access to top quality sources of supply. Just Us! will have to make strategic choices and will have to develop a clear and focused marketing plan.
 
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Case Solution for Selling Short: Green Mountain Coffee Roasters
Complete Case details are given below :
Case Name :      Selling Short: Green Mountain Coffee Roasters
Authors :           Martin Dirks
Source :             Ivey Publishing
Case ID :            W12073
Discipline :        Finance
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Green Mountain Coffee Roasters is considered as a short sale candidate. (A stock sold short makes money if the stock price declines.) This business is growing at a high rate, but there are signs of potential problems. This is a very real illustration of bullish investors versus bearish investors. Like a mystery novel, there are spies, possible misrepresentation and conflicting information. Decision-making under uncertainty is explored, a factor professional investors must deal with every day. Case discussion topics include risks in short selling, margin loan calculation, investor behavior, stock valuation analysis, forecasting business growth potential, forecasting earnings reports, management incentives, actions taken by management to increase stock price, aggressive accounting practices, assessing business impact of a patent expiration and the impact of business growth rate on stock market valuation.
 
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