Complete Case details are given below :
Case Name : East Central Ohio Freight
Authors : David W. Rosenthal
Source : North American Case Research Association (NACRA)
Case ID : NA0009
Discipline : Marketing
Case Length : 12 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In July of 2007 the management of East Central Ohio Freight (ECOF) met to decide whether to increase the company’s efforts in the volume less than truckload (VLTL) freight market. While the company’s limited experience in the VLTL business had been positive to date, expansion would require considerable capital expenditure and expansion of the work force to meet the anticipated demand. Times were difficult in the trucking business and there were no guarantees that the company would be able to generate new business sufficient to support the necessary commitment of resources.
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