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Case Solution for GDR versus Kodak – Bart Film Scanner

Complete Case details are given below :

Case Name :      GDR versus Kodak – Bart Film Scanner
Authors :           Donald Pillittere
Source :             Ivey Publishing
Case ID :            909M59
Discipline :        Human Resource Management
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Georginelli Dental Research (GDR) has transitioned from an agile entrepreneurial company to one that has become overly cautious as its high-margin film sales have eroded. Even though the phases-and-gates process in place at GDR provides guidance to projects, the spirit that led the company to past success has been removed from the organization. The two main characters of the case want to bring back that “can do” spirit as they attempt to rapidly commercialize the Bart scanner and extend the life of film. The issues in the case concern: a) entrepreneurial companies and their business strategies and processes for managing new product development b) the implications these strategies and processes have on addressing the needs of customers, shareholders and employees c) the role people can play in “pushing through” corporate processes and culture to improve time-to-market. The case focuses on the ways individuals might overcome internal company resistance or roadblocks by partnering with an OEM partner that possesses complementary capabilities. When seeking a strategic partner, most think in terms of technical skills; however, the culture or DNA of a partner is just as important. The case is intended for use in courses in managing new product commercialization, managing technology and innovation, strategic thinking, international business and leadership.
 
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Case Solution for HR 500 Plus Scanner — Rapid Commercialization or Bust at Kodak

Complete Case details are given below :
Case Name :      HR 500 Plus Scanner — Rapid Commercialization or Bust at Kodak
Authors :           Donald Pillittere
Source :             Ivey Publishing
Case ID :            W11629
Discipline :        General Management
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The HR 500 Plus Scanner case examines how, in 2000, the Eastman Kodak Company confronted a drastic change in technology (from traditional to digital photography) that is eroding revenue and margins by double digits in its core film, paper and chemical business. Matt Giorgio, the worldwide product manager for film scanners, is being pushed by upper management to extend the life of film to provide cash for the painful and less profitable transition to digital photography. With limited overall research and development (R&D) and a dictate from the CEO for flawless execution of projects, Giorgio and his team take an aggressive approach to develop, in less than a year, a scanner that can both stave off film erosion and minimize the program’s impact on corporate R&D. Missing the team’s goal of nine months could cost him his job and leave the company vulnerable to even greater erosion of film, paper and chemical sales.
 
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